Elior UK has secured a five-year deal worth £13m to become the new catering partner at Birmingham City FC.

Under the contract terms, Elior will provide catering services for matchday fans, hospitality, general admission, and conference and event services at St. Andrew’s. The contract commenced on 1st July. 

Elior brings a wealth of sports and stadia contract catering experience to the Club. Its pioneering approach to food and drink will bring the latest digital innovation to B9, launching a fully cashless service, click-and-collect ordering through its innovative, bespoke Breaz app, and upgrades to the hospitality suites.

Kenny Finlayson, Managing Director at Elior said: “This is a fantastic partnership for Elior and we truly believe this will be a long and successful relationship. Our shared goal is to deliver exceptional food and drink experiences to all spectators and guests at the St. Andrew’s. This will be led by our investment in general admission and hospitality areas and a fresh and innovative approach to our catering offer. Exciting times ahead.”

Ian Dutton, Chief Commercial Officer at Birmingham City FC, added: “The new partnership with Elior will benefit every match-going fan, corporate partner and attendee at our events. Elior really impressed us during the tender process with the team’s forward-thinking approach to hospitality and the investment package that will upgrade our offering. We are really excited about working alongside Elior over the coming seasons.”