A recent study from Harris Interactive commissioned by Sodexo found that 62% of consumers would feel at least somewhat comfortable attending a sports event in a stadium as soon as they become available again. 

The survey also found that 59% of consumers would feel at least somewhat comfortable visiting a cultural destination as soon as they open again.

It also revealed the important role that sports events and trips to attractions play in consumers lives. Three quarters of those questioned said they use sports events as a way of socialising and 70% said attendance at sports events supported their mental health. Respondents said that social distancing, availability of hand sanitizer and staff handling food and drink wearing masks and gloves would make them feel safer. 

Chris Bray, CEO Sports & Leisure, Sodexo UK & Ireland said: “As we emerge from lockdown we have been making plans with our venue clients in order to be able to host meetings and events once again safely, securely and with a great event experience for those attending. 

“The Harris research confirms that a majority of people are feeling that visiting a cultural venue or attending a match is still an essential part of their life, so it is key that we support our clients to allow their guests and fans back in to create memorable event experiences.

“Consumers are continuing to embrace new technologies and will expect to have frictionless experiences at venues. We see this digital transformation at the heart of enriching the guest experience at events whist providing us with an opportunity to gather consumer insight and use it to improve and adapt our offers moving forwards.”