SmartSec Solutions, a specialist security and reception provider supporting organisations across the UK, has appointed a new sales director to accelerate its strong organic growth. 

Helmey El-Aasar joins from G4S where he held the position of Director of Strategic New Business Development. He will work alongside SmartSec’s operational team and be responsible for taking the company into new sectors such as higher and further education and healthcare. 

SmartSec Solutions has more than doubled its turnover in the past five-years with a consistent 25% year-on-year organic growth. The company believes its strong infrastructure and size enables the company to go out to market and compete for significantly large bids. Helmey’s role will support this and ensure the company approaches organisations who are willing to work in a partnership agreement and share SmartSec’s vision and strong family orientated ethos.

Helmey also spent eight-years at Corps Security where, as Corporate Account Director, he was responsible for designing suitable solutions for its security requirements such as manned guarding, front of house, security consulting and security systems.

Helmey El-Aasar commented: “One of the big differentiators with SmartSec compared to other companies is their treatment of their own people. They're fantastic. I think this is the secret of why they do so well because they have got a happy, motivated workforce. When you’ve got such high morale amongst your team then this is only going to be reflected onto your customer base. I want to be part of something that is going to grow and to help maintain SmartSec’s ethos of looking after its own people.”