Cloudfm, has made two key appointments to its senior team, as part of its accelerated transformation and growth programme. 

Haydn Mursell, an experienced CFO, joins the Group as an Advisor to the Executive Board, and Graeme Smith has been appointed as Group Business Development Director.

Mursell has 10 years’ experience at Plc Board level and has spent 30 years working in the contracting and services sectors. Haydn has held senior positions at a number of large, international organisations including Kier Group and Balfour Beatty, and specialises in business strategy, growth and performance. 

Haydn said: “I’m excited about the idea of changing the FM industry through the increased use of technology. I’ve been impressed by the way Cloudfm has responded to the Coronavirus crisis, by completely re-designing the way it operates and through the acceleration of its technology programme. There’s a great team at Cloudfm and I’m looking forward to being part of the company’s next phase of growth.”

Haydn’s expertise and guidance will ensure Cloudfm has the processes and systems in place to accommodate long-term growth.

Graeme Smith has over 25 years of commercial experience and has worked extensively in the facilities management and telecomms sectors. Most recently Graeme was responsible for winning, retaining and growing regional and global corporate clients across various sectors within ISS Group.

Smith said: “I’m looking forward to building on Cloudfm’s success, further developing the strategy with technology led solutions that generate real and tangible value for our clients. I’m excited to be part of such a forward-thinking company whose values and beliefs align with mine.”

Bringing a wealth of experience spanning sales, bids and marketing, Graeme will continue to develop Cloudfm’s facilities management business, as well as playing a key role in establishing the position of Cloudfm’s smart technology brand, Mindsett, in the market. 

Jeff Dewing, CEO said: “I’m delighted to welcome both Haydn and Graeme, who join us at a crucial point in our development. Our response to Covid-19 has seen us re-imagine the business, transforming our service model and accelerating our technology programme in response to the increasing appetite for smart technology that meets the challenges of sustainable facilities management. Haydn and Graeme will be pivotal in our transformation and growth plans.”