Salisbury Group has rebranded for what the company has described as its next stage of growth. 

The FM specialist believes a new cube-shaped logo showcases the company's warm and friendly personality and a new strapline - We take it personally - reflects Salisbury's business being all about people whilst referencing the personal impact its employees make for customers.

Salisbury has an ambition to be known as the UK's best workplace services partner. It says that this does not mean being the biggest or the cheapest, but instead focusing on service quality and developing strong working relationships that deliver long-term benefits. The company believes that it grows by taking a more personal approach and doing things in line with its values of professionalism, integrity, passion and safety.

To develop the new brand, Salisbury organised a series of workshops with its employees and independent stakeholders. The workshops focused on what Salisbury stands for, how it is perceived as an organisation, and how it makes a difference for customers. It then used these insights to design a new brand that is modern, fresh and different.

Salisbury Group Group Managing Director Andrew Lunt said: "I am very pleased to be launching our new branding, which reflects exactly what we stand for. Salisbury is a business based on our people and the personal impact they make every day. Put simply, we believe that buildings are better places to be when they are looked after by people who care.

"Although this exciting change comes at a time when all of us have been facing challenges in and out of work, our clients are telling us that we are making a bigger difference than ever. This gives us a great platform for growth. Indeed, 2020 has been our most successful year to date in terms of new contract wins. We look forward to taking it personally for more clients in the future."